ADIDAS x KRUZHOK


The independent project "Kruzhok" together with adidas presented a collection of clothes. It includes sports T-shirts, long sleeves and olympics with inscriptions. The lookbook was filmed in the village of Lokh, Saratov Region — local residents restore it on their own and attract tourists from all over the country.


For 4 years, the "Kruzhok" made 21 trips, with the help of the idea and intention of teenagers, discovering the images of the country. Football in it is an integral part of everyday life and dreams. Therefore, together we discovered points on the map where new football fields appeared.